Article reviews Essay Example | Topics and Well Written Essays - 500 words

Article reviews - Essay Example It revealed that children and teenage Hispanics were 28.9% obese ab 20.5% in the case of black people. Children who were considered severely obese as profiled above the 95th BMI percentile were prone by as much as 2.8 times of having hypertension compared to those who has moderate obesity. The study also revealed that approximately 5.6% of community population is severely obese that runs the risk of having hypertension. This is relevant because it shows how prevalent obesity is in our population. Imagine a staggering 5.6% of pediatric community population who has severe obesity. The media may only portray the aesthetic consequence of being obese as being labeled â€Å"fat† but medically, it has a morbid consequence of contracting hypertension which the media should also portray. 4. What is the method? How was the research collected? The data gathering was made through interviews of children and adolescents coming from different ethnic backgrounds. Qualitative research was conducted and data was extracted through focus group discussion. The study revealed that a child and adolescents social circle has different attitudes, motivations and behavior about their eating habit and this has significant influence among the other members of the peer group. This is unfortunate because most peer group adopt an unhealthy eating habit that is pass on to other members of the group. Every teenager can relate to this study. It basically says that social pressure induces a teenager to eat unhealthy food. Media is partly guilty of this issue too because they portray eating unhealthy foods such as burgers and pizzas to be the â€Å"in† food for teenagers and most of us buy it. Cnabers, Stephannie; Lobb,Alexandra; Butler, LaurieT; Traill, W. Bruce (2008).The influence of age and gender on food choice: a focus group exploration. International Journal of Consumer Studies, Vol. 32 Issue 4, p356-365, 10p Lo, J. C., Chandra, M., Sinaiko, A., Daniels, S. R.,

How Ecotricity has obtained considerable business achievements within Essay

How Ecotricity has obtained considerable business achievements within a short period of time - Essay Example The paper tells that globalisation and the associated changes in the business environment greatly encouraged both cross border trade and small business enterprises. A small business represents a privately owned and operated business venture having small number of employees and comparatively low sales volume. Small business is fondly termed as ‘mom and pop store’ in the United States. In the view of Fay, generation definition of an SME can be stated as â€Å"a small firm is one that has only a small share of its market, is managed in a personalised way by its owner or part-owner and not through the medium of an elaborate management structure†. Hence, a small firm does not have access to capital market for the issuance of public securities because of its insufficiency in size. As Macgregor and Vrazalic point out that the UK Companies Act 1989 does not allow a small business enterprise to be the subsidiary of any other company. The legal definition of a small busines s enterprise varies from country to country mainly in terms of annual turnover and number of people employed. The emergence of the concept ‘small business’ greatly stimulated entrepreneurs to commence their venture with minimum investment and labour. Low and MacMillan have defined entrepreneurship simply as the formation of new enterprises. Ecotricity was founded by Dale Vince in 1995 using a single wind turbine. Within 15 years, the venture grew into notable heights. As Loveless (2011) reports, Ecotricity was selected as one of the twenty five British small business firms in the first phase of the European Business Awards in 2011. Dale Vince is an innovative entrepreneur who is very different from other contemporary entrepreneurs including James Caan and Steve Jobs. The Telegraph reports that Dale Vince â€Å"is a professional hippy of the kind the establishment used to deride† (Telegraph). He was a former new age traveller and had protested against cruise missi les before he arrived at Gloucester. He always had his own interests and views but never paid attention to external suggestions. Although this trait irritated the credit lending institutions and other concerned parties, his strong decisions were evidently the keys to his success. Vince was never willing to accept failure and this attitude assisted him to overcome threatening troubles with equanimity. Start-ups The push and pull theory clearly describes the concept of entrepreneurship. This theory claims that people are motivated to create innovative ventures by external factors. However, the external factors can be either positive or negative. As Dana (2004, p.134) opines, newly arising opportunities and potential elements of the industry are some of the positive factors that would inspire individuals to create new ventures. In contrast, an individual may also be motivated by negative factors to start a new business (ibid). For instance, unemployment is a negative motivational facto r. The push-pull theory also contends that an individual’s family background can be a strong motive for starting a new business. Experiences show that poor and troubled family relations persuade people to be independent and this need leads them to innovations. The first wind farm established in Cornwall was the major inspiration for Dale Vince, the founder of the Ecotricity to create his own venture. Referring to the push-pull theory, Vince was attracted to